Rebecca Krause-Hardie

NYSARTS SUMMIT

I had great pleasure to give a couple of presentations at the NYS Arts Summit Last Week.   

As promised.  Here are links to the presentations

Got Facebook? Now What? - Strategy

Social Media: Whats The Buzz?

View more presentations from Rebecca Krause-Hardie.

Special thanks to folks whose great insights I've referenced in the presentations:

Beth Kanter
Chris Brogan
Brian Solis
Nina Simon
Chris Heuer

FLickr attributions in notes

Social Media Cheat Sheet - A Road Map

This is a work in progress.    What do you think?

Listening

·       Who is talking about the things important to us?

·       What key words and tools can we use to listen?

·       How can we share this learning internally?

 

Conversations

·       How can we add value to those conversations?

·       Where are they taking place?

·       Who are the ‘thought-leaders’ driving those conversations?

 

Audiences

·       Identify who our audiences are

·       Create profiles for our audience segments

·       Learn about how they use the web

·       Understand what their values are

·       Connect with them on their terms

 

Integration

·       Integrate our social media plan with our mission/vision/values   

·       Integrate our social media plan across the web

·       Integrate our online and offline activities

·       Integrate our personal learnings into our activities

 

Resources

·       Time

·       Competency

·       Money

·       Content

·       Individual learning

·       Partners

·       Increasing trust, goodwill, passion and loyalty of audience

 

Experimenting

·       Tools and Tactics

 

Measuring

·       How will we know if we are successful?

·       Baseline at beginning

·       What will you measure?

·       How will you measure?

·       Quantitative

·       Qualitative

 

Evaluate

·       Did it work?

·       How can we refine it and make it better?

·       Wash, Rinse & Repeat

How Artists Can Help Build Local Community

Last week I had the pleasure of sitting in on a conference call with folks from the National Endowment for the Arts (Yosi Sergant) , The White House Office of Public Engagement (Buffy Wicks)  and the United We Serve team (Nel Abernathy) among many others.  The call was hosted by Michael Skolnik, Political Director to Russell Simmons and Editor for the politics section of GlobalGrind.

I just saw a super post here about the call from JD Lasica who writes frequently for socialbrite.

The topic was the role that artists can play in shaping communities with particular focus on plans for 9/11, a new National Day of Service and Remembrance. The idea is to find ways that artists can help spread the message of service and also highlight the service work that artists already perform in communities nationwide.

United We Serve

The United We Serve (UWS) project began June 22 and runs through September 11.  The hope is to encourage people to volunteer in their local communities, not just for a day, but in a sustained, collaborative and focused effort to promote service as a way of life for all Americans. The challenge is to translate participation in electoral politics into engagement with governing.  UWS sees service as a way to do this. The United We Serve project is a way to see what’s going on in our local community and connect with  local non-profits, local city officials, women’s groups, unions, you name it.  The key is sustained relationships to deal with issues. Nel Abernathy talked about using many of the same tools that were used in the presidential campaign, noting that when asked and you give people tools, they will participate. Now UWS is asking people to do what they are doing, but more effectively, and at the same time to recognize that what they are doing is not isolated but part of a larger community. The focus of the project was narrowed down to four main issues people are facing:

1. Healthcare
2. Energy and Environment
3. Education
4. Community renewal

Artists as thought leaders

Because artists are often thought leaders and help direct people to “what’s cool and what’s not”, they have a unique opportunity to help support this project. One of the goals of the group is to create a stronger community among artists, continuing to do things we are passionate about, and encourage people to participate at the local level.

How artists can participate:

The arts community is so powerful in telling stories. Art grabs people who don’t necessarily read the local paper. Do what we do.

Participation means whatever you want it to mean.

In the same way that the Obama political campaign was successful by providing tools and letting people do their own thing, The UWS campaign is asking people to do the same thing. “We do our local thing, but in a national context”.

3 Things we can do

1. Look at serve.gov
   1. Look for projects to do
   2. Post your projects
   3. Tell stories
2. Document
   1. Take photos
   2. Take videos
   3. Post blogs
   4. “This is a community that knows how to make a stink”
   5. Encourage others to get engaged
3. Pick something from one of the 4 key areas and bring your artistic creativity and utilities to the table.

Some Ideas

Thomas Bates from Rock the Vote, talked about an example project with Cody Hudson in Chicago focusing on the environment.  They are engaging young people to collect ‘garbage’, and create something of a community monument of public art out of the found materials.

I think it would be great for the Mighty United Artists to find a way to showcase the art that everyone is doing that relates to this.  A new section on the serve.gov site???

Interesting in being more involved with this artistic community?

Follow on Twitter:      http://twitter.com/themightyunited
Facebook Group (Request to Join)       http://bit.ly/dJMuq

Call Fire Dept and social media communities

It’s about showing up

It’s 9:25 am.  I’m sitting at my desk at my home office, reading a note from Beth Kanter's facebook page about creating movements.  

Beep Beep Beep Beep Beep  - my pager shrieks.  I grab the pager, head for the fire station.  It’s just the chief and me – a novice, heading off in the truck for smoke in a house. A couple of 50 some-things, to do whatever needs to be done.    

Our town covers 45 square miles, and it takes us a good 15 minutes on the windy bumpy back roads just to get there.  We size up the scene, head into the house.  Fortunately it’s a minor affair.  

In little towns like ours, we depend on ‘mutual aid’ – other towns' FD departments to help out if we need them.  That’s easily another 20-30 minutes before additional help can arrive.

Bring whatever you have to the table

I’m new at this.  I joined because there was a need for people to respond to Fire and Rescue calls, especially during the day.  We don’t have any industry in our town, so most people work elsewhere.  I work from home.  Usually there are a half dozen people who might respond, but not today.

While I’m still learning the basics, I do have an able body, and smart mind.  I just need a little guidance, training and leadership.  

There’s no need for me to go it alone.  The system works because we learn, we share what we learn, and even though we think we don’t know much, we can bring something to the table.  Talking through things together, the Chief and I figure out what we need to do.  I feel like I’ve contributed in my own small way. 

Social Media

There is so much to learn.  So much to try.  I learn so much from people like Beth Kanter and Jeremiah Owyang.   So when they post a question on Twitter, or questions on their fan page, I take the time to give back to them if I can.  

Community, virtual or actual, is about bringing something of yourself to share, even if it’s just showing up.

What do you do to support all  your communities?

Writing Project - 25 words on Social Media

Liz Strauss just posted a blog about getting to the essence of an idea related to social media.  She asks us to write 25 words about something we observe.  

Here's my take:
 
social media extravaganza
where to start?
welcome tai chi mind
feel feet grounded to the earth
mind slows down
begin listening
follow one inspiration
now

What's yours?

Using Facebook to reach Alumni for SNAAP

Hello to everyone who participated in webinar.  

As promised you can find the presentation here.

S N A A P Facebook Final

View more documents from Rebecca Krause-hardie.

Please join the SNAAP Facebook Fan Page and share ideas about promoting SNAAP.

  Thanks so much!

Rebecca (and the whole team at SNAAP!

If you haven't already done so please help us make this better.  Take our survey if you attended the session.

Kanter and Fine produce Report on Case Foundation Challenge

I just received a couple of 'tweets' from Beth Kanter and Allison Fine about a report they co-wrote for the Case Foundation about the America's Giving Fundraising challenge from last fall. 

Its a great read, and I highly recommend you read it too.   You can find it here.

Here's a couple things that really got my attention:

“90% of people who gave were personally asked by me or one of my volunteers”

"Eleven of the sixteen champions were for causes with annual organizational budgets less than $1 million....   larger organizations with slower-moving hierarchies and professional development staff were less successful"                 [e.g. less nimble and perhaps more silos?]

Each cause had at least one personal 'champion' who leveraged their networks and friends and worked many many hours to activate them.

"... cause champions [people who participated in the Facebook 'Causes' contest] found that impersonal group emails were completely ineffective."

"A mix of activities was evident in all of the successful efforts that included Internet, mobile-based activities, and in person solicitations."

It's not just about the money!   "Yes, we're thankful we won the money. But the exposure for our organization was priceless."

Just my two cents from the sidelines, but I think a big part of the 'secret sauce' is the passion and motivation of each of the people who worked on the campaigns.  Their personal belief and willingness to talk about it and express it to everyone provides the fuel for the engine.

Brooklyn Museum launches iphone app

 

 

Brooklyn Museum launched their new iphone app over the weekend. It allows you to search through items in their collection.  I just downloaded it and about to check it out

Creativity and Social Media

I just saw a tweet from @SocialBttrfly about Social Change: Art or Science? It includes a link to her thought provoking post on the subject. 

In essence the question was about whether this social media stuff is art or science or both...

"Applying this debate to social change, I believe it is both part art and part science, along with some sweat mixed in, buckets of perseverance, one strong vision, a diverse set of hands and a dash of luck. And, this is a good thing."

I'd add a key thing here also.... 'timing'.   I love what Gladwell has to say on the subject of timing in his Outlier's book -  how so much of what has given people the opportunity for success is the luck of being born at the right time in the right place.

And that timing applies to putting a social media idea or practice into place.  The Science part to me, is about putting the tools into place, setting up the facebook account or whatever.  Then the art or creativity has to jump in. 

If you are at the early end of the cycle you can rely on the science part.  So and so did this, and I can map out exactly what they did and repeat it and it works.  Yeah!  Like the first 5 or 50 or 500 people to run a twitter fundraising viral campaign.  Super! 

But then you are too far into the cycle and it doesn't work so well any more.

This is one of those places where you have to switch hats again.  Being creative and then being nimble to run with it.

I've been thinking alot about this in the context of the role of our decision making.  I think they are related.  I just read Jonah Lehrer's book 'How we Decide'.  And while I don't think all his conclusions make complete sense, there is some very interesting things. I highly recommend the read!

For instance, the idea that the 'emotional' brain  (which I equate with creativity) is actually the super computer of the brain, able to do enormous amounts of simultanious processing.  Its able to look at all the trends on twitter that you've been following, then make what appears to be an 'intuitive' leap to the next big thing. Its the part of the brain that makes decisions, carefully weighing everything that it has learned - mostly completely without our 'awareness'. 

What do you think?

What's in it for me? : Beyond Tools

It takes so little to get me feeling all warm and fuzzy.  What was it today? 

I received a little note in my inbox saying I'd been tagged in a video.  Huh?  What video? How? Who?

Its a greeting from a fellow 1st Fan from the Brooklyn Museum - saying hello to me and a few others from around the country who couldn't be at the May event last Saturday.  I've never met her til this greeting, but I was so touched to be thought of. It makes me feel warm and fuzzy.  (I said that already.)

But here's the first point:  This reaching out makes me feel like part of the community and creates a desire to be more active in the 1stFans - to actually go to Brooklyn - to the Museum!  (for more on community - go read or listen to Gladwell talk about the little community, in Pennsylvania where no one every had heart attacks, in his Outliers book.)    

Why is this interesting?:  

Because at the end of the day, its not about the tools.  I know this in my head, but I understand it when I have a visceral experience of it.  What is interesting to me is what happens when we just let go and allow our creative spirit to emerge, over and over again. 

We can put a video up on YouTube, and so what?

Can we think of 100 creative ways to use a video to build relationships?

Here's a few....  please be more creative then me!!

1. Give flip cameras to audience before event and ask them to record whatever interests them in 5-15 second chunks.  Upload them all to the web and ask people to rate, tag or re-mix them.
2. Ask audience/ patrons to record a video in 30 seconds or less in which they talk about what they are passionate about and why.  (Specifically not about your stuff.) Post it on your U-Tube channel
3. Have your artists pick one or more of the stories from #2 and post their own 30 second response.