Rebecca Krause-Hardie

Using Facebook to reach Alumni for SNAAP

Hello to everyone who participated in webinar.  

As promised you can find the presentation here.

S N A A P Facebook Final

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Rebecca (and the whole team at SNAAP!

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Kanter and Fine produce Report on Case Foundation Challenge

I just received a couple of 'tweets' from Beth Kanter and Allison Fine about a report they co-wrote for the Case Foundation about the America's Giving Fundraising challenge from last fall. 

Its a great read, and I highly recommend you read it too.   You can find it here.

Here's a couple things that really got my attention:

“90% of people who gave were personally asked by me or one of my volunteers”

"Eleven of the sixteen champions were for causes with annual organizational budgets less than $1 million....   larger organizations with slower-moving hierarchies and professional development staff were less successful"                 [e.g. less nimble and perhaps more silos?]

Each cause had at least one personal 'champion' who leveraged their networks and friends and worked many many hours to activate them.

"... cause champions [people who participated in the Facebook 'Causes' contest] found that impersonal group emails were completely ineffective."

"A mix of activities was evident in all of the successful efforts that included Internet, mobile-based activities, and in person solicitations."

It's not just about the money!   "Yes, we're thankful we won the money. But the exposure for our organization was priceless."

Just my two cents from the sidelines, but I think a big part of the 'secret sauce' is the passion and motivation of each of the people who worked on the campaigns.  Their personal belief and willingness to talk about it and express it to everyone provides the fuel for the engine.

Brooklyn Museum launches iphone app

 

 

Brooklyn Museum launched their new iphone app over the weekend. It allows you to search through items in their collection.  I just downloaded it and about to check it out

Creativity and Social Media

I just saw a tweet from @SocialBttrfly about Social Change: Art or Science? It includes a link to her thought provoking post on the subject. 

In essence the question was about whether this social media stuff is art or science or both...

"Applying this debate to social change, I believe it is both part art and part science, along with some sweat mixed in, buckets of perseverance, one strong vision, a diverse set of hands and a dash of luck. And, this is a good thing."

I'd add a key thing here also.... 'timing'.   I love what Gladwell has to say on the subject of timing in his Outlier's book -  how so much of what has given people the opportunity for success is the luck of being born at the right time in the right place.

And that timing applies to putting a social media idea or practice into place.  The Science part to me, is about putting the tools into place, setting up the facebook account or whatever.  Then the art or creativity has to jump in. 

If you are at the early end of the cycle you can rely on the science part.  So and so did this, and I can map out exactly what they did and repeat it and it works.  Yeah!  Like the first 5 or 50 or 500 people to run a twitter fundraising viral campaign.  Super! 

But then you are too far into the cycle and it doesn't work so well any more.

This is one of those places where you have to switch hats again.  Being creative and then being nimble to run with it.

I've been thinking alot about this in the context of the role of our decision making.  I think they are related.  I just read Jonah Lehrer's book 'How we Decide'.  And while I don't think all his conclusions make complete sense, there is some very interesting things. I highly recommend the read!

For instance, the idea that the 'emotional' brain  (which I equate with creativity) is actually the super computer of the brain, able to do enormous amounts of simultanious processing.  Its able to look at all the trends on twitter that you've been following, then make what appears to be an 'intuitive' leap to the next big thing. Its the part of the brain that makes decisions, carefully weighing everything that it has learned - mostly completely without our 'awareness'. 

What do you think?

What's in it for me? : Beyond Tools

It takes so little to get me feeling all warm and fuzzy.  What was it today? 

I received a little note in my inbox saying I'd been tagged in a video.  Huh?  What video? How? Who?

Its a greeting from a fellow 1st Fan from the Brooklyn Museum - saying hello to me and a few others from around the country who couldn't be at the May event last Saturday.  I've never met her til this greeting, but I was so touched to be thought of. It makes me feel warm and fuzzy.  (I said that already.)

But here's the first point:  This reaching out makes me feel like part of the community and creates a desire to be more active in the 1stFans - to actually go to Brooklyn - to the Museum!  (for more on community - go read or listen to Gladwell talk about the little community, in Pennsylvania where no one every had heart attacks, in his Outliers book.)    

Why is this interesting?:  

Because at the end of the day, its not about the tools.  I know this in my head, but I understand it when I have a visceral experience of it.  What is interesting to me is what happens when we just let go and allow our creative spirit to emerge, over and over again. 

We can put a video up on YouTube, and so what?

Can we think of 100 creative ways to use a video to build relationships?

Here's a few....  please be more creative then me!!

1. Give flip cameras to audience before event and ask them to record whatever interests them in 5-15 second chunks.  Upload them all to the web and ask people to rate, tag or re-mix them.
2. Ask audience/ patrons to record a video in 30 seconds or less in which they talk about what they are passionate about and why.  (Specifically not about your stuff.) Post it on your U-Tube channel
3. Have your artists pick one or more of the stories from #2 and post their own 30 second response.